Google Pay-Per-Action in Beta
Is there a specific action on your site that you want visitors to complete? You want to generate a lead, a sale, a downloa
d or a page view. Do you know how much that action is worth to your business? Think quick, this maybe the newest ticket to increase your business online.
Pay-Per-Action is a new pricing model where advertisers will only pay Google when a customer converts in a specified way. More background here and here.
Advertisers and publishers will be forced to create efficient conversion oriented content and sales funnels. Google’s PPA will most definitely impact the advertiser/Google relationship. This maybe a major threat to the affiliate marketing networks? What’s your opinion?
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on Tuesday, March 20th, 2007 at 9:41 pm and is filed under General News, Google, Pay-Per-Action.
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March 21st, 2007 at 2:13 pm
PPA is an excellent “idea.” We will have to see how Google is going to make sense of it all. The problems with PPA have been getting people to agree on exaclty what the action is, if there are multiple actions, and what to charge for each action.
There is just a ton of extra work that need to go in to developing a PPA setup. But I would say that Google has the best shot at getting it right.
I feel that if their system works, it will be adopted in other industries and will eventually filter down to affiliate marketing.
March 21st, 2007 at 2:44 pm
Congrats on the first blog post! A solid one at that.
Google is going to try to monopolize the affiliate marketing sector. If I was Commission Junction I would be very scared.