NewMediaZoo

Is there a specific action on your site that you want visitors to complete? You want to generate a lead, a sale, a download or a page view. Do you know how much that action is worth to your business? Think quick, this maybe the newest ticket to increase your business online.

Pay-Per-Action is a new pricing model where advertisers will only pay Google when a customer converts in a specified way. More background here and here.

Advertisers and publishers will be forced to create efficient conversion oriented content and sales funnels. Google’s PPA will most definitely impact the advertiser/Google relationship. This maybe a major threat to the affiliate marketing networks? What’s your opinion?

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